The project involved 4 window panels. 2 showing The Coastal Crew's new movie, From the Inside Out, in conjunction with 2nd Base Films and Rock Shox, premiering Fall 2011. And the other 2 panels were reserved for Sram, Rockshox, Avid and Truvativ that would include product showing through from inside the store.
Designing is like problem solving and although I had a lot of freedom with this one, it was still a challenge making it fit, stand out, include all the right logos etc. and coming up with a theme that would keep the 2 displays seperate but tied together.
I decided that the Coastal Crew are like a small pack of wolves....searching, scoping, digging and sniffing around in the woods on their bikes. The design consists of a "woods" theme with layering, texture, appropriate colour palettes, an epic photo by Nicholas Teichrob, some forest animals(a squirrel collecting derailleurs) and voila! Heres what I came up with....
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| final design |
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| managed to get a photo before she comes down....bit glarey in the afternoon sun though :( |
Overall, a challenging but fun project. Happy to have learned in the process too...always!
